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Privacy Policy & Cookie Statement

This Privacy and Cookie Statement explains how Furniture Central (“Furniture Central”) collects, uses and protects your personal data. We obtain information through our website www.furniturecentral.co.uk (“the Website”), and when customers contact us offline for enquiries or support. This statement also explains how we use Cookies on the Website.

1. Definitions

In this Privacy and Cookie Statement of Furniture Central, the following terms are used:

Website: www.furniturecentral.co.uk

Interaction: Using features such as Wishlist, Checkout, My Account, Newsletter Signup or Chat.

Website Visitor: A customer visiting the Website without interacting.

Website Customer: A customer who interacts with the Website.

Account: The user account required to place orders.

Privacy and Cookie Statement: This Privacy & Cookie Statement of Furniture Central.

2. Safety of Your Personal Data

Furniture Central respects your privacy and ensures all collected personal data is processed securely, responsibly and confidentially.

3. Collection & Use of Personal Data

3.1 Website Visitors

To improve your browsing experience, Furniture Central collects data such as:

  • Country
  • Viewed products
  • IP address
  • How you entered the Website
  • Where you exit the Website
  • Device information

This helps us optimise the Website and display relevant content and advertising.

3.2 Website Customers

We collect the same information as above, plus any information you voluntarily provide, such as:

  • Wishlist preferences
  • Ordered products
  • Contact information

3.2.1 Customer Account

To place orders or leave reviews, you must create an account. Required information:

  • First and last name
  • Email address
  • Password

We use this for account management, fraud prevention, order history, and support. Data is retained as long as the account exists.

3.2.2 Orders

3.2.2.1 Checkout – Delivery Address

To process orders, we collect:

  • Name
  • Email address
  • Delivery address
  • Phone number
  • Company details (if applicable)
  • VAT number (if applicable)

Shared with fulfilment partners when required for order delivery.

3.2.2.2 Checkout – Billing Address

We also collect billing information:

  • Company name (if applicable)
  • Name
  • Billing address
  • Phone number
  • Payment method

3.2.2.3 Payment Providers

We work with payment providers (e.g., PayPal, debit/credit card processors). Data shared may include email, name, address, order value, and IP address for payment verification and fraud prevention.

3.2.2.4 Klarna (Pay Later)

If you select Klarna, relevant personal data will be shared with Klarna. Klarna processes data according to their own Privacy Statement.

3.2.3 Wishlist

When using the Wishlist, we collect IP address and browsing data to retain your saved products.

3.2.4 Reviews

Product Reviews

We collect:

  • Name
  • Email address
  • Product
  • Order number

Website Reviews

We may collect:

  • Name
  • Location

Reviews on Other Platforms

External platforms may collect email and name, subject to their own Privacy Policies.

3.2.5 Customer Satisfaction Surveys

After an order or interaction, you may be invited to a survey. Data collected may include contact details, order information and IP address.

3.2.6 Customer Service

When you contact us, we may collect:

  • Name
  • Email address
  • Phone number
  • Order number
  • Description of issue

3.2.6.1 Recorded Calls

Phone calls may be recorded for training and quality purposes.

3.2.7 Digital Newsletters

We collect your name, title and email for newsletter subscriptions. You may unsubscribe anytime.

3.3 Handling of Personal Data

3.3.1 Processing Outside the UK

Some third-party tools (e.g., Google, Meta) may store data outside the UK or EU under appropriate legal safeguards.

3.3.2 Sharing Within Furniture Central

Your data may be shared with our offices for operational purposes.

3.3.3 Sharing With Third Parties

Data may be shared for:

  • Order fulfilment
  • Customer service
  • Fraud prevention
  • Legal obligations
  • Improving services

3.3.4 Storage Period

Your data is retained only as long as necessary or legally required.

3.3.5 Security

We take strong measures to secure personal data. You must also protect your login details and avoid sharing them.

3.3.6 Access & Correction

You can update your information anytime via your account. Non-account holders may request their data via email.

3.3.7 Right to Object

You may object to the use of your data for marketing. We will stop sending marketing emails upon request.

3.3.8 Third-Party Privacy Policies

This Statement does not apply to external websites or third-party tracking tools such as Google.

4. Use of Cookies

4.1 What Are Cookies?

Cookies are small files stored on your device to improve browsing, save settings, and enable personalised content.

4.1.1 Functional Cookies

Used for remembering preferences and enabling essential Website features.

4.1.2 A/B Testing Cookies

Used to show different versions of the Website to improve performance.

4.1.3 Website Analytics Cookies

We use tools such as Google Analytics, Hotjar, Pingdom, etc., to analyse visitor behaviour.

4.1.4 Retargeting Cookies

Used to show personalised ads across the internet (e.g., Google Ads, Criteo).

4.1.5 Social Media Cookies

Social media platforms may track your activity through buttons on our Website.

4.2 Accepting & Declining Cookies

You can control Cookies through your browser settings. Disabling Cookies may affect Website functionality.

5. Amendments

This Privacy & Cookie Statement may change from time to time. The latest version is always available on the Website.

6. Contact

If you have questions, please contact:

Green Haven Global Ltd T/A Furniture Central

Registered Address: Office 12793, 182-184 High Street North, East Ham, London, United Kingdom, E6 2JA

Registration No: 16477065

Telephone: 020 3790 7221

Email: [email protected]